Samsung Mixed Talents
This worldwide project ran in Australia, China, Italy, South Africa and Mexico. The Mixed Talents project is an idea that gave birth to many great ideas.
For over 8 weeks, each pair of experts dived deep into the problem at hand. Their process, from brainstorming to implementation, became a series of web documentaries.
The campaign was launched globally, with a video teaser inviting people not only to watch but also to join the project.